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Issues
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Load speed was painfully slow
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Brand inconsistencies
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Was not keyword optimized
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Contextual irregularities throughout the site
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Grammar issues
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CTA's were confusing
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Visually unappealing
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Not user friendly
Website Development/Redesign
Newly Designed Growth-driven Website
Strategy
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Launch in 30 days
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Reduce image size and optimize javascript to reduce load time
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Select visually appealing relevant images
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Optimize with relevant keywords
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Create copy that is clear and concise
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Maintain brand consistency
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Create a layout that isn't cluttered
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Apply navigation that is logical
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Results​
All objectives were met and the site was live 30 days from the project start date. Site traffic has been increasing since launch. COVID has impacted this business. I am confident had COVID shut travel down this site would have significantly higher traffic. ​
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